Just recently, GameStop, the world’s largest multichannel video game retailer, was ranked as number one from Social Commerce IQ on Facebook, surpassing 200 major retailers such as Victoria’s Secret and Walmart. In the report, “Social Commerce IQ: Retail,” a metric system was used to determine retailer’s effectiveness using various social media outlets. The rankings were calculated using three broad factors:

• Reach, how many fans a brand has and how often the brand posts status updates
• Engagement, the amount of web traffic that comes directly from Facebook and whether posts spark activity
• Shopping, how often the brand posts sales, coupons, and how the company incorporates Facebook integration on its own website

Trends that were noted in the top retailers was their investment in attracting more online fans, encouraging user feedback on their statuses, and using social media to boost interest in their users’ purchases. Rather than just posting coupons and sales, GameStop actively promotes user feedback by sparking discussion about the products themselves, a trend that has become evident in the other top online social media retailers.

The website, which has garnered at least 2,832,500 likes, encourages their consumers to post feedback with simple statuses like “Click “Like” if you’re ready for Rezurrection – out now for PS3! Which maps will you play first? or “Are You Getting Batman: Arkham City, Uncharted 3 or both? (Hint: Both)”. Some of the poll questions include “What are you looking forward to the most for deals on Black Friday?”

GameStop’s success is partly due to the fact that their posts are often directly relevant to their consumers, says Wade Gerten, founder and CEO of 8thBridge. “They are engaging with consumers in the right way, asking questions that are relevant and deal with products. If you’re not connecting with a brand you don’t want to be asked if you had a good day. You want to hear and talk about products. You’re not a friend, you’re a fan of the brand.”

GameStop is not an 8thBridge client.

The entire report, “Social Commerce IQ: Retail” from 8thBridge can be found here:

http:www.8thbridge.com/socialcommerceiq

[Source: PR.com]