Sony expecting record £4 billion loss

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Posted on Tuesday, April 10th, 2012 at 2:17 PM by

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Sony are forecasting annual results of a record £4.02 net loss for the business year ending on March 31st.

The results are due on May 21st with early reports suggesting that Sony will be cutting up to 10,000 jobs.

The heaviest hits are seen in Sony’s television section, with a lost of £6.3 billion in ten years, and in the gadgets market, now falling behind Apple and Samsung in what is seen as a fourth straight year of losses.

CEO and former Playstation boss Kaz Hirai has said that he is willing to take “painful next steps” to stop the downfall with a bounce back operating profit of £1.39 billion this year.
Core to this new bounce back is Sony bringing together its entertainment properties. This includes film franchises such as Spider Man and The Men in Black, Vaio computers, Bravia TVs and other electronic products.

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