Posted on Tuesday, July 17th, 2012 at 2:20 PM by Tim Bowers
Microsofts latest attempt to boost sales of the Xbox may soon be arriving in Europe.
For those of you unaware of the $99 scheme, it allows users to buy a 4GB Xbox for $99 as long as they also subscribe to a two year Xbox Live membership.
Chris Lewis, Xbox Europe chief has recently said:
“We’ll watch it with interest, then we’ll decide if it makes sense for us to expand more fully in North America, globally or by region,” he said. “It’ll be very interesting to see how it works out. We listen to what the consumers are asking for and we experiment with different propositions in different markets.
“There are certain things we’ve done in Europe over the years, for example; a lot of our soft and hard bundling initiatives have ended up becoming global initiatives based on consumption patterns. The one you describe there, we’ll similarly track that and see how that goes down.
“I think it’ll be very popular.”
The scheme launched in May in the States but no news yet on how Microsoft believe it is doing.
The scheme has attracted both praise and criticism with some groups congratulating Microsoft on making a console more affordable in these current economic times but users have also been quick to point out that when you do the maths ($99 charge + 24 x$14.99) that it would be cheaper to buy a new console bundle outright.
For now though Microsoft are pressing ahead with the business model and if it succeeds you can probably expect other manufacturers to take note.
The games industry today is abuzz with talk of the next generation of gaming. With the WiiU already with us, the Playstation 4 having been announced a while ago and, by the time you read this, Microsoft being about to or having just announced the next Xbox unit, you can’t move around the gaming web [...]
Computer games, as much as any other medium, are mysterious things. They can stir our souls, hotwire our adrenaline glands or disappoint us to our core. For every person who plays a game there is a valid and varied opinion. It’s one of the things that make the subject of a game’s relative quality a [...]
Across every genre of entertainment there are specific titles or releases that become synonymous with failure, that in the eyes of fans and critics alike embody the worst that the genre has to offer. They become the universal butt of any joke in that medium, the yardstick against which every other poorly-received release is measured. [...]
Over recent years there has been a shift in the focus of the gaming industry towards online multiplayer as a gaming model. Indeed, the biggest sellers of this generation of titles have been primarily online competitive titles, such as Halo 4 & Call of Duty. Over this time there has developed a very distinct separation [...]