$99 Xbox Coming to Europe?

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Posted on Tuesday, July 17th, 2012 at 2:20 PM by

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Microsofts latest attempt to boost sales of the Xbox may soon be arriving in Europe.

For those of you unaware of the $99 scheme, it allows users to buy a 4GB Xbox for $99 as long as they also subscribe to a two year Xbox Live membership.

Chris Lewis, Xbox Europe chief has recently said:

“We’ll watch it with interest, then we’ll decide if it makes sense for us to expand more fully in North America, globally or by region,” he said. “It’ll be very interesting to see how it works out. We listen to what the consumers are asking for and we experiment with different propositions in different markets.

“There are certain things we’ve done in Europe over the years, for example; a lot of our soft and hard bundling initiatives have ended up becoming global initiatives based on consumption patterns. The one you describe there, we’ll similarly track that and see how that goes down.

“I think it’ll be very popular.”

The scheme launched in May in the States but no news yet on how Microsoft believe it is doing.

The scheme has attracted both praise and criticism with some groups congratulating Microsoft on making a console more affordable in these current economic times but users have also been quick to point out that when you do the maths ($99 charge + 24 x$14.99) that it would be cheaper to buy a new console bundle outright.

For now though Microsoft are pressing ahead with the business model and if it succeeds you can probably expect other manufacturers to take note.

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About the author:

Tim Bowers is the Editor of Zero1Gaming, he also occasionally writes when he's able to string sentences together. He can usually be found waiting for Nintendo to remember about Samus Aran.

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