Posted on Saturday, September 8th, 2012 at 9:47 PM by Guest
Electronic Arts are moving away from single player only games, and are moving towards games with social features and multiplayer aspects. This doesn’t mean that all games will no longer have single player, but that single player is not the only focus anymore.
Frank Gibeau, the president of EA Labels, boasted that Electronic Arts no longer developers any games as single-player only experiences.
We are very proud of the way EA evolved with consumers. I have not green lit one game to be developed as a single player experience. Today, all of our games include online applications and digital services that make them live 24/7/365.
- Frank Gibeau, EA
Examples of what EA are doing to their games can be found in games such as Dead Space 3, which has become a co-op experience, or the upcoming SimCity reboot from Maxis which requires players to be online for things such as the global economy and cloud saves.
FIFA is a perfect example – available across 12 different platforms, FIFA fans can check their standings on their mobile device or tablet, manipulate their teams on Facebook or play an immersive game of FIFA on their PC or console. Everything is connected so the user can pick up just where they left off from anywhere. We’re deploying similar experiences in our other popular brands over the next year including Madden, Battlefield and SimCity and you’ll continue to see more and more of this from EA.
- Frank Gibeau, EA
What do you think of this move EA are making? Is it the right decision? Personally, I do like online games however I dislike the fact that some games require online connectivity 24/7 or where the single player experience becomes poor as it’s no longer the focus. Let us know in the comments!
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